5 Highly-Recommended Books For Your Summer Reading List
One aspect of a great leader is an insatiable need for knowledge. They’re always reading, listening, and learning.
In the blog post, 5 Ways Reading Makes Your A Better Leader: The Science Behind Reading and Influence, Michael Hyatt wrote,
“Reading is one of the most efficient ways to acquire information, and leaders need a lot of general information to keep perspective and seize opportunities. But reading does more than give us a toolbox of ideas. It actually upgrades our analytical tools, especially our judgment and problem-solving abilities.”
No matter your leadership role, be it a community leader, a small business owner, or director/manager of a department, strive to be the best. One way to accomplish this is to stay connected to reality by constantly and consistently reading.
To keep you sharp, here’s a short list of must-reads courtesy of our ever-reading CEO & Chief Visionary, Jon Martin. He found these books valuable to his growth as a business leader and marketer.
The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
This book tells the story of an ambitious young man named Joe who yearns for success. Through the course of the story, Joe learns that changing his focus from getting to giving — putting others’ interests first and continually adding value to their lives — ultimately leads to unexpected returns. This inspiring tale brings new relevance to the old proverb “Give and you shall receive.”
Extreme Ownership: How the U.S. Navy Seals Lead and Win by Jocko Willink and Leif Babin
Detailing the mindset and principles that enable SEAL units to accomplish the most difficult missions in combat, this book shows how to apply them to any team, family, or organization. This is a compelling narrative with powerful instruction and direct application that will revolutionize business management and challenge leaders everywhere to fulfill their ultimate purpose: lead and win.
Sprint: How to Solve big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, and Braden Kowitz
Three partners at Google Ventures created the concept of a five-day sprint, a concentrated, problem-solving process that guarantees immediate solutions. The process has been proven successful at more than a hundred companies in mobile, e-commerce, healthcare, finance, and more. This book is perfect for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Cows, after you’ve seen one, you’ve seen them all. A Purple Cow, though… now that would be something. It’s something phenomenal, counterintuitive, exciting, and flat out unbelievable. Every day consumers come face to face with a lot of boring stuff (brown cows), but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period. In this book Godin urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to create products that are worth marketing in the first place.
Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World by Gary Vaynerchuk
This book is a blueprint to social media marketing strategies that really work. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices — content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Your Top Picks
What books have you read recently that have challenged your thinking, broadened your horizons, or left you lost in thought? Let us know! Leave your recommendations on our Facebook page. We’d love to hear from you.
If you found this post to be helpful, sign up for our monthly e-news for more marketing and sales insights.