The One and Only Thing Bloggers Will Ever Want to Know About SEO Ever: the Backlink

The sick, sad secret of SEO is that links are not created equal.

Each one is like a vote. A lot of votes elect an official the same way a lot of links to a site — called backlinks — help a site climb the search engine results page.

However, a link from the New York Times is going to weigh much more than a link from your cousin’s livejournal. That’s because the New York Times has a domain authority (DA) of 88. Its links have more link juice.

In other words, if you want your site to rank well, you’re going to have to have a lot of backlinks.

There are tons of ways to build links, but Google will penalize you for many of the most obvious ones. For the sake of brevity, lets focus on the right way to build links.

A recent Search Engine Watch post discussed a few great strategies. According to Adam Stetzer, “The most tried-and-true way to earn backlinks is guest blogging, which is not only difficult, but time consuming, as well.”

That being said, your blogs don’t necessarily have to be blogs. The infographic bubble may have seemingly popped, but that doesn’t mean people don’t like them anymore.

If anything, they’re ripe for a comeback. Research shows that 40% of people respond better to visual information than plain text. In other words, people respond better to infographics than blogs and articles. Although they take way more time to make, they’re far more likely to earn some great link palcements.

The more people like it, the more others are going to want to share it.

The more they share it, the bigger your backlink profile grows.


If you’d like to learn more about what a white label SEO service can do for you, get in touch with us today.

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