The Truth About LSI Keywords Is About To Be Revealed
Keywords are important. Choosing the right ones will make it easier for people to find your website or blog piece when using search engines.
This is a guest post by Paul Granger
Most of us focus on the direct keywords or ‘exact match’ keywords.For example, if we’re creating a website dedicated to ‘cordless headphones’, we’ll try and shoehorn the term ‘cordless headphones’ in there as many times as we can. The danger of this is that it can become spammy.
Not only will readers of your website notice this and be put off, it will also damage your search engine results. There could also be other negative effects from overusing these keywords. This is where other types of keywords come in such as long tail keywords, broad match keywords and — the focus of this article — LSI keywords.
LSI keywords are an important factor to consider when improving your website’s SEO results and traffic you can do this yourself from this article or look you could look around for affordable SEO services to do the leg work for you. Here’s a detailed look on what these keywords are and how to use them.
What is an LSI keyword?
LSI stands for ‘latent semantic index’. In layman’s terms, an LSI keyword is a related term that can help direct the right kind of searchers and deter the wrong kind of searchers.
An LSI keyword can be a synonym.
For example, if you’re writing an information post on renovating your home, you may want to also use terms such as ‘home improvements’ and ‘remodelling’.
LSI keywords could also simply be terms within the same field.
For example, for a site selling luxury chocolates you may want to use terms like ‘gifts’, ‘sweets’, ‘caramel’ and ‘dark chocolate’.
What are the benefits of using these keywords?
Putting these keywords in your text can help to attract more of the right kind of searchers. If someone is searching for a mechanic in their area but you’ve only used the term ‘car repair’, they may not find you when searching for your services.
LSI keywords can help broaden visibility and your chances of your target audience finding you.
Using LSI keywords correctly can also weed out the wrong kind of searcher. For example, a ‘keyboard’ could be an accessory for your computer or it could be a musical instrument.
If you’re selling the computer accessory, including broad match terms like ‘PC’, ‘computer’ and ‘office’ could stop budding musicians who are shopping for synthesizers ending up on your site.
These types of keywords may also be capable of improving your search engine optimisation. Whilst none of us really know how Google’s algorithm works, one thing is clear — spamming the same keyword over and over again doesn’t do you any favours in 2017.
Search engines can tell when you’re overusing a specific keyword and they will rank these sites negatively as a punishment.
Whilst you should try to get that exact keyword in there a few times, using a few LSI keywords as well will make your site look more natural and therefore more SEO friendly.
Where do I find LSI keywords?
You may be able to think up related terms off the top of your head, but these may not always be popular related keywords. Whilst ‘horticulture’ is a synonym for ‘gardening’, it’s unlikely many people wanting a gardening company will be searching this term.
A good LSI keyword is a term that lots of people are likely to search to get to your product. It’s all about getting into the head of your average target audience and considering the related terms that they may be searching on their computers and smartphones.
There are many places to find these popular index terms. One simple way is to use Google’s related terms.
When searching anything on Google, you’ll usually find a section at the bottom of the search results page titled ‘searches related to…’. For example, if you Google ‘history of China’,
related searches such as ‘China history timeline’ and ‘ancient China dynasties’ will come up. These are some prime LSI keywords to incorporate into your text.
These will only be basic terms and may not always be specific to your product.
For finding a few more targeted keywords, it could be worth using Google Keyword Planner.
This tool not only suggests similar search terms, but also tells you information such as average monthly searches and competition (how many other sites come up for that term). It’s an SEO expert’s secret weapon — but there are other even greater tools you can use too.
Bing Keyword Research for example can help you when locating LSI keywords for Bing. This search engine uses a different algorithm to Google and therefore comes up with different search results for each query.
Whilst Google may be the most popular search engine, a fair number of people still use Bing and not considering these search users could limiting traffic.
Soovle is a site used by many marketing companies that can provide possible LSI keywords for a multitude of search engines.
Enter a keyword into the search bar on Soovle and you’ll immediately be given the top 10 related searches for Google, Amazon, Yahoo, Bing, Youtube, Answers and Wikipedia.
Using this tool, you can pinpoint the right keywords to optimise results on a number of search engines.
There’s then SEM Rush. This powerful tool helps you to locate the top keywords for any website.
This is a handy tool when scoping out your competition, allowing you to find out what people are searching to get onto that website (and how to potentially steal some of their traffic!). Some of these keywords will be specific, whilst others will be LSI terms you hasn’t even considered.
To use SEM Rush you have to set up an account, which allows you to see the top ten keywords of any site. You can view more keywords, although this involves paying to upgrade your account.
Last but not least, there’s the charmingly named Keyword Shitter. This site churns out a giant list of keywords related to your query.
Whilst not all of these may be relevant to your specific site, this tool offers the largest range of LSI keywords to choose from, including long-tail keywords.
Using all these keyword generator tools, you can create the perfect SEO-tailored piece. Of course, simply adding in these keywords willy-nilly usually isn’t enough.
As with direct keywords, you need to use a strategy to keep it all feeling natural.
How to use these keywords
Search engines like Google don’t like people cheating the system. If they get the impression that your site or blog piece is set up specifically to include specific keywords, they may punish you by lowering your rankings on search engines.
Just like exact keywords, it’s therefore important not to overdo LSI keywords when writing your website page or blog piece.
Already we’ve mentioned ‘unrelated keywords’ — it’s important to understand what these mean.
If you’re a pet shop company and are looking for some hot LSI keywords related to ‘pet shop’, one of the top LSI keywords is likely to be ‘Pet Shop Boys’, but it’s unlikely this will relate to your business.
Don’t try and force this keyword into your text: A) search engines will know you’re spamming and could take action B) it could cause the wrong type of searcher to end up on your site.
Keywords should always appear natural. For this reason, keep LSI keywords relevant.
Also don’t try to squeeze them all into one paragraph of your text — evenly distribute them throughout the text to make it look like they weren’t all inserted at the last minute.
Other ways to use LSI keywords
Sneaking these keywords into your website’s text isn’t the only way to boost your rankings and pinpoint the right searchers. You can use these keyword in title tags as well as in permalinks to help direct the right kind of people.
You can also use hyperlinking from other pages and posts on your site. Let’s say you own a used car sale site and want to direct the keyword ‘second hand Minis’ to your site.
You could write a blog post on Mini Coopers on your site and then feature the keyword ‘second hand Minis’ within the text, whilst also making that keyword a hyperlink which redirects to your main page.
The key here is to keep it natural, otherwise it could look similarly spammy.
There are also paid ways to use LSI keywords. Tools such as Google AdWords allow you to run your website as an ad, which then appears at the top of search engine results.
When using this tool you get to set certain parameters — one being the type of keywords that will help to bring up your ad.
In this instance, you can use LSI keywords to help boost the impact that your ad has.
AdWords allows you to select certain broad search terms that will show your ad, as well as negative terms that you don’t want to show your ad.
Other search engines may have their own form of AdWords in which you can similarly utilise LSI keywords to improve optimisation.
Paul Granger is a content writer at WebsitePromoter, a site that helps small businesses and website owners with advice on how to grow their reach online using SEO and Pay Per Click.
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